Client
Pixelgroove
Services
Content Creation, Branding, Advertising, UX/UI & SEO
Year
2021
Following the coronavirus crisis, the number of orders decreased, particularly in mastering sales. The objective of this project was to establish a comprehensive digital marketing strategy that would bring a higher flow of clients to Pixelgroove’s website and social media platforms.
To achieve these goals, the strategy relied on content creation, advertising campaigns, implementing a more recognizable branding, UX/UI improvements both on the website and in physical aspects, and enhancing the website’s SEO.
During the first part of the project, emphasis was placed on content creation and the implementation of templates for social media posts. Simultaneously, an in-depth study of the market and competition was conducted. The subsequent phase focused on implementing the created graphic elements (social media posts, flyers, postcards, and stickers).
In addition to these graphic elements, modifications were made to the website to enhance the user experience and SEO positioning. In conclusion, advertising campaigns aimed at generating user traffic were carried out through Facebook Business and Google Ads.
